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How to Reach the C-Suite with Content
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite....
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How to Conduct Research to Engage Executives
In my recent article Creating Content that Connects with the C-Suite, I talked about the importance of data in creating content that impresses executives. Executives value data, and companies have...
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5 Content Strategies for Shaping Exceptional Executive Events
When it comes to content marketing, much is written about narrative-based content (i.e., the written word). Often overlooked is the role of in-person content — content shared through events — to engage...
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Designing Your Content Plan to Speak to the C-Suite
The elusive C-suite sale. Marketers spend large amounts of time and energy digging deep into their demand generation toolkits to access executives and try to get them to buy, only to find themselves...
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